You may mark your ball, lift it, clean it and then PLACE IT (using your hand, it may not touch your club) back to within 12 inches of its original spot.  You may not  do any of the following:

If the posted course conditions state "Lift Clean and Place Everywhere" you may pick up you ball in a bunker, rake or smooth the area under the ball, and place the ball within 12 inches of its original position. 

Breach of this rule results in a one-stroke penalty and loss of hole in Match Play.